Digital marketing includes those activities related to the promotion of products or services via the internet. This includes various strategies such as social media advertising, search engine optimization, email marketing, paid advertising and other marketing tools.
The main goal is to attract the target audience and increase website traffic, and ultimately increase sales of products or services. In addition to this, web marketing also engages in various activities that help build and maintain customer relationships, which is critical to the long-term success of a business.
