SEO (an abbreviation of the English term Search Engine Optimization) is the process of optimizing a website and its content in order to improve its ranking on search engines like Google or Bing.
The process of SEO optimization includes various methods, including keyword selection, website structure, building high-quality backlinks, content optimization, and many other factors.
The purpose of SEO is to ensure that a website is relevant and useful to users who are searching for specific keywords or phrases related to the website’s topic.
