Web design refers to the process of creating and shaping the visual appearance of a website. This includes creating visual elements such as colors, fonts, graphics, images, icons and other visual elements that make up the look of a website.
Web design also includes developing the structure of the website and organizing the content on the page to ensure better navigation and user experience. Website design should be functional and intuitive to make it easy for users to use the website.
It is crucial to the success of a website because it can improve the user experience, increase the time visitors stay and encourage them to return to the site and better focus on the objectives of the site, such as selling products or providing services.