The title tag is an extremely important SEO factor on your website. If you don’t have this tag or use one that isn’t unique, it will negatively impact search results.

How to use the Title tag and optimize it correctly?

This tag is located in the HTML in the head section of each web page, providing search engines with information about the topic and context of the page. It is crucial because search engines display it in search results, serving as a link from search results to your page. The title tag may not be immediately visible as text on the page because it is not essentially a visual element.

However, the title tag itself is not of paramount importance for ranking a page, especially if the page has low-quality content.

To optimize this tag, first, study the content of the web page because the title tag on the homepage of your website is entirely different from, for example, the tags on product pages.

If you have a website with many subpages, it can be challenging to write unique title tags. In general, you should use more general title tags at the top level and make them more specific as you delve deeper into the website. You can repeat some words or phrases, but they should be more detailed as you go deeper into the site.

Relevance within the page

The title tag is most powerful when used in combination with alt tags, descriptions, URLs, and other elements of the web page. It’s important that the title tag contains information about the content on the page.

Even if you write a tag with a good click-through rate (CTR), visitors will quickly leave the page if they don’t find the information they’re looking for. Use words in the title tag that are also used in other parts of the page to provide context to the entire content.

Use unique title tags

Search engines like Google and Bing generally ignore non-unique title tags. If multiple pages have the same title tag, only one result will appear in search results. Therefore, it’s important that each tag is unique. In Google Search Console, you’ll be notified if you have duplicate title tags, so examine those pages and change the tag.

Use dynamic title tags

If you have a large website, like an online store with many products, manually writing title tags can be a demanding task. Fortunately, most platforms can automatically generate dynamic title tags based on the system.

For example, product pages can automatically pull the title from the database, such as Product Name – Product Category. If you have products that differ in variations like size or color, you can include them in the title tag.

Conduct keyword analysis

Even if you have excellent content, it may go unnoticed if you haven’t adapted it with keywords. The same applies to title tags – it’s crucial to know which phrases visitors use to incorporate them into the tag.

The goal is to write an optimized title tag with keywords that are searched for but also aligns with the content on that page. Keep in mind that Google currently displays around 70 characters, and users won’t see characters beyond that limit. The title tag must be direct, concise, and prioritize important keywords.

This is just one element of SEO optimization, and if you haven’t paid attention to other factors, it will be challenging to rank a page on the first pages of search results.