Web design & development
We provide comprehensive website development services that ensure your company or service remains available to customers 24/7. Our team is dedicated to meeting all your requests promptly, covering every aspect from initial idea to the finest details. Boost your online presence and expand your reach with our professional solutions!
Website development and web design services
With a keen eye on the ever-evolving landscape of website development and technologies, we stay updated on the latest trends to offer you optimal solutions. Our expertise lies in a range of internet marketing services, encompassing web design, programming, responsive web design, visual identity, and SEO.
We prioritize the timely implementation of your requests, ensuring we meet agreed-upon deadlines. Drawing upon our extensive experience in website development, design, and digital marketing, our team at Insieme is equipped to guide you at every stage, helping you bring your vision to life.
Why choose us?
In the vast sea of digital marketing agencies, selecting the right one can be a challenging task. By choosing us, you are selecting a partner who not only values your business goals but is also committed to helping you attain the desired outcomes.
We prioritize delivering the utmost return on your marketing investment, investing time in comprehending your business and network marketing objectives. This enables us to offer innovative ideas tailored to each partnership. Our approach emphasizes factors such as loading speed, SERPs ranking, and adherence to web standards, ensuring a superior user experience.
Unique web solutions for every client
Drawing upon the wealth of knowledge accumulated since 2005, our team leverages extensive experience to introduce fresh ideas and innovative solutions that set our clients’ websites apart from the competition.
To provide cost-effective solutions with enhanced flexibility, we harness the power of open-source content management platforms. Simultaneously, we design websites with diverse features, aesthetics, and functionality, ensuring they align perfectly with your specific requirements.
Insieme has collaborated with clients spanning a wide array of industries, including tourism, sports, education, healthcare, and various professional services. This diverse experience has equipped us with invaluable insights and a comprehensive understanding of different sectors. Moreover, we strive to develop customized solutions that are tailored to the unique requirements of each client.
Our primary objective is to establish your company as an industry leader and showcase your brand in the most compelling manner. We aim to highlight your unique strengths and present your offerings in the best possible light, ensuring that you stand out from the competition and leave a lasting impression on your target audience.
Our web services
Why every business needs a website?
- to increase brand or service awareness
- to brining of new customers
- to maintain contact with existing customers
- to increase sales of your products or services
- to improve the user experience
Great design and site architecture is the key to success
In the fast-paced digital landscape of today, maintaining a strong connection with your customers is vital for business growth. As more and more individuals turn to the internet to explore new brands and services, having a well-designed and well-structured website becomes crucial to capturing the attention of potential customers.
A website serves as a comprehensive platform that consolidates every aspect of conducting business online. It enables you to efficiently manage, distribute, and share various digital content, while enhancing your business’s image and fostering better relationships with clients. Whether you’re launching a new business, rebranding, or introducing a new product or service, your website is the primary space where you need to invest your efforts.
Through your website, you can effectively showcase your products or services using engaging visuals, compelling text, and informative videos. Even when you’re away from your physical workspace, your website acts as a tireless sales representative, tirelessly informing visitors about your offerings. It serves as an accessible tool that works non-stop, establishing your online presence and forming the foundation for any further advertising endeavors.
Your website can be seen as a dynamic digital brochure that can be updated in real-time. By having a website, you not only maintain connections with your existing customer base but also have the opportunity to connect with new customers who may not be aware of your presence, as people often turn to online searches when seeking products or services of interest.
The most important tool of all marketing activities of the company
In today’s digital era, the majority of people rely on Google to gather information about products, services, and companies. As a result, a company’s own website emerges as the paramount tool for all marketing endeavors. It functions as a virtual catalog accessible to billions of users worldwide.
In the present landscape, more than 90% of purchasing decisions are influenced by internet searches. Failing to have a website means missing out on a substantial portion of internet users who will not consider your company when making buying choices.
From a marketing perspective, your website seamlessly integrates into every facet of your digital marketing strategy. It serves as the foundation of your online presence, and every content piece, communication form, or advertisement you deploy should direct customers to your site. It is vital for your website to provide potential customers with comprehensive information about your brand and the array of products or services you offer.
By establishing a website, you establish a solid base to inform your target audience about every facet of your business through well-crafted content.
Web development process
Prior to commencing web development, we prioritize thorough consultations with all stakeholders involved. We gather essential information, including images, catalogs, and price lists of your products and services. Collaboratively, we will shape the visual identity of your website.
In the event that you don’t have a specific vision for your website’s appearance, we offer innovative design solutions. Our team will craft a distinctive web design that reflects your brand. Throughout the creation process, our clients actively participate and have the opportunity to review and provide feedback on the proposed solution at every stage of the project. Design and content adjustments are made in close collaboration with the client, ensuring their preferences are accommodated.
Gathering information, choosing the main goals and target audience
This phase initiates with comprehensive research to identify the intended audience, project goals, and target demographic. Through close collaboration with the client, we determine the optimal development strategy, project pricing, and website creation timeline.
The website design is customized based on its type and target audience. Simultaneously, an SEO strategy is devised to achieve optimal positioning in search results. This entails researching the target audience and their interests, enabling us to select the most suitable website design style.
Prior to commencing the creation process, it is essential to agree upon the layout of all sub-pages and categories (sitemap). A meticulous plan is formulated, outlining the topics to be covered and how the content will be presented to users. Additionally, a visual “framework” is developed to represent the user interface.
With the website structure in place, we establish the interrelationships between internal pages and/or categories, ensuring visitors can easily access the desired information.
Thorough research is conducted on the target audience, including their interests, age, and gender. This aids in determining key information that is of interest to visitors, enabling us to highlight it effectively. By assimilating and processing this information, we create a detailed website plan.
Web design and adding content to website
During this stage, the website undergoes its transformation, encompassing web design, colour selection, logo placement, menu creation, and the incorporation of visual content such as images, texts, videos, and catalogues. Furthermore, the elements are optimized for search engine optimization (SEO).
Throughout this phase, clients have the opportunity to observe the construction process and request modifications as needed. In the case of a website redesign, the entire creation process is conducted on a test server. Initially, an internal page template is designed, which serves as a foundation for other sub-pages. Effective communication with the client is paramount during this step to ensure all necessary adjustments are made accordingly.
Once the development phase of the project concludes, the testing stage commences. Prior to making the site accessible to visitors, a thorough review of all materials is conducted, and tests are executed across various web browsers such as Google Chrome, Mozilla Firefox, MS Edge, Opera, and Safari.
The responsive design is scrutinized on diverse devices, and any identified errors are rectified. Once the website successfully passes the testing phase, it is then delivered to the client for the final inspection.
Launching a website
At this final stage, the website, upon receiving your approval, becomes accessible to visitors across the globe. Internet browsers are informed of its existence, and links are strategically placed on social network profiles. Additionally, during this step, the Google Analytics tool is configured to provide comprehensive tracking and analysis of website visits.
Responsive web design
Responsive web design (RWD) is a design approach that enables web pages to seamlessly adapt to various devices, including desktop computers, laptops, smartphones, and tablets.
By employing RWD techniques, websites are able to adjust the layout of elements based on the screen size of the device being used. For instance, on desktop computers, content can be arranged in multiple columns side by side. On the other hand, when accessed on mobile devices, the same content will be displayed in a single column stacked vertically.
Advantages of responsive design
Ensuring that the website development aligns with the user’s environment, encompassing screen size, orientation, and platform, is crucial. The objective of responsive web design (RWD) is to deliver a delightful and intuitive experience to all visitors, regardless of the platform they use. It has become a standard practice to establish consistent and tailored user experiences across all devices, even those that have yet to be manufactured. By prioritizing a superior user experience, businesses can boost conversions and foster growth, especially in the current landscape where over 65% of visits originate from mobile devices.
With the rising number of Internet users accessing websites through tablets and smartphones, it becomes increasingly vital to have a webpage that is accessible on all devices. Websites that embrace this approach typically achieve better search engine rankings compared to traditional websites.