Trends in website design change very often, primarily thanks to the development of new technologies, and we know that technology often changes faster than we can keep up with it.

Responsive web design

One of the new trends is certainly responsive web design, i.e. the approach to designing and creating a website so that it can be displayed on various devices: computers, laptops, mobile phones and tablets.

In addition to the above, this way of developing and designing a web page enables the insertion of large images, which will be displayed on higher resolution screens, and in this way it is possible to enrich the page with beautifully designed “full width” backgrounds.

Minimalistic design

A simple and minimalist design that focuses on functionality and ease of navigation. This trend uses a white background, simple fonts and little use of images. A minimalist website design can be useful for business websites as it can help focus the user’s attention on the main content and the message you want to convey. It is important to ensure that the minimalist design does not affect the functionality or user experience of the website.

CSS transparency

New CSS3 properties enable the transparency of any element on the web page, which means that it is no longer necessary to create transparent .png files in Photoshop and similar programs, but the transparency of a certain part of the page is achieved with just a few lines of code. The application of this technology allows us to display elements on the website partially transparent. When transparency is applied to an element, its background can be seen through it.

Transparency can be applied to any element on a web page, such as backgrounds, text, images, frames, and other decorative elements. CSS transparency is applied using the “opacity” property and displays values between 0 (fully transparent) and 1 (fully opaque).

Animations and interactivity

Websites are becoming more and more interactive with animated elements that attract visitors’ attention and make the website more interesting to browse. Animations are used to show transitions, display information in a more interesting way, add interaction and add an aesthetic look to a website. Interactivity is used to allow users to engage with the website, which improves the user experience.

Custom content

Website designers are increasingly using content personalization to tailor the user experience. By using visitor information, the website can create customized content, such as personalized product or article recommendations, special offers, and customized product listings. Customized content can improve user experience  and increase the effectiveness of marketing campaigns.

Mobile optimization

With more and more people browsing websites via mobile devices, designers are increasingly emphasizing mobile optimization to improve the user experience. Mobile optimization of a website is the process of adapting it to ensure that it can be easily viewed and used by mobile devices such as smartphones or tablets. Mobile devices have a smaller screen and a different way of browsing than desktop computers, so it’s important to make sure your website adapts to these devices.

Digital QR codes

QR codes have become very popular due to the increasing availability of smartphones, which can scan the QR code. The QR code can contain a link to a page or a specific text can be entered into it (eg contact information). Although QR codes are mostly found on printed materials, lately they have been embedded on the website itself for easier and faster access to mobile content.

Links to social networks

Social networks have become the most important part of the marketing campaign on the internet, so in addition to the website, we definitely recommend conducting marketing activities.

Most social networks have a badge and frame generator so that content posted on social networks can also be displayed on the website itself. A number of social network icons are also available to designers, which can be integrated into the website.

Large photo backgrounds

Backgrounds like this are a great way to attract visitors’ attention, especially on pages with less text. Although these backgrounds were previously used mainly on the websites of photographers, designers and artists, recently large photo backgrounds can be found on almost all types of websites.

These are just some of the current trends in design, and considering that almost every user interface needs to be adapted to specific visitors, it is important to choose the ones that will provide the best user experience.