WordPress is a content management platform (CMS) that allows for easy creation, editing, and publishing of content on websites without the need for programming. Although WordPress initially started as a blogging platform, it has evolved over time into a full-fledged CMS system that enables users to easily create new content on their websites.

This platform is currently celebrating its 20th anniversary, and the widespread adoption of WordPress is evident from the fact that around 58% of CMS web systems are based on this platform. Through WordPress, users can create various types of websites, such as personal blogs, business websites, and e-commerce solutions.

Through its user-friendly interface, this plafrom provides options for managing website content, including adding new articles, images, videos, and other types of media.

WordPress Features


At its core, WP is a platform intended for everyone who doesn’t have extensive technical knowledge and experience in creating websites. Editing text is done through a text editor and is nearly identical to any word processing software.

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Themes and plugins

The most important feature of this platform is the multitude of themes that can be used to design a top-notch website. In addition to themes, the WordPress community works daily on numerous plugins that can enrich the website and thereby add various functionalities (such as contact forms, surveys, calendars, linking the website to social media, etc.). The majority of new themes support responsive design, enabling the website to be displayed on both computers and smartphones as well as tablets.


A significant advantage of this system is that it’s fully localized into many world languages. Besides translating  administration interface, it also supports the creation of multilingual websites. Currently, the most popular plugin for this purpose is WPML, which enables easy translation of pages, articles, menus, and other website elements. Therefore, all texts, warning messages, menus, widgets, and other elements can be translated to another language or adapted to regional settings.

User roles in WordPress

This platform has built-in user roles that define what a user can do on your website. Roles are intended to manage user access to different parts of the website and protect your data. The user roles are:

  • Administrator – has full control over the website, including managing other users, settings, and content. Editor – can manage all content, including publishing and editing the content of other users.
  • Author – can only edit their own content.
  • Contributor – can write and edit their own content but cannot publish content on the website without editor or administrator approval.
  • Subscriber – can only view content on the website and does not have the ability to publish or edit content.

In addition to these default user roles, WordPress allows you to create custom user roles using plugins. This way, you can define your own roles with specific permissions and access to parts of your website. This is useful when you want to grant special permissions to users not covered by the built-in user roles.

SEO optimization

Regarding SEO optimization for search engines, WordPress resolves 90% of the issues related to SEO. All users need to do is enter appropriate titles and descriptions for pages or articles so that search engines can quickly index the new content. Therefore, it’s no wonder that many websites created on this platform achieve top results on Google.

Other advantages of the WordPress

The most significant advantage of WordPress is that it’s an open-source platform with thousands of developers from around the world working to introduce new functionalities with each new version of the system. New versions are released several times a year, so regular updates are crucial to address any potential security risks.

The WP code itself is written to achieve full compliance with all W3C standards, enabling proper website display in all browsers. Another advantage is that the platform is free to use, making the cost of projects based on the WordPress system generally quite affordable.