When BEK Pušnica d.o.o. reached out to us for a website, we knew we had to design something truly unique—a website that embodies their dedication to traditional smoked specialties while also highlighting their contemporary business aspirations.
Their story, which spans from the Adriatic Sea to their growth in poultry-smoked meat production, inspired us, and we aimed to narrate this journey in a way that would connect with every visitor. During the website development, we concentrated on creating an intuitive product catalog that became the centerpiece of the project.
Each item in the catalog features its own dedicated subpage, allowing visitors to explore the production process, nutritional information, and ideal serving suggestions. Stunning high-resolution images showcase the texture and quality of each product, complemented by detailed descriptions that share the story behind their origins and preparation techniques.
We used WordPress CMS as our base and Fusion Builder for content management, resulting in a platform that is user-friendly and easy to update. We prioritized responsive design to ensure the site looks great on all devices, from large desktop screens to compact smartphones.
The navigation was thoughtfully structured, making it simple for visitors to find what they need, whether they are looking for seafood treats or poultry options. Each product category was given a distinct visual identity while maintaining a cohesive overall design.
SEO optimization played a crucial role in our website development strategy. We applied best practices to ensure that this producer’s premium products are easily discoverable by anyone searching for high-quality smoked delicacies.
The outcome is a website that transcends a mere product catalog—it serves as a digital showcase of tradition, quality, and innovation. By blending modern design with functionality, we successfully created an online environment that authentically reflects our client’s values and vision.
Technologies: WordPress CMS, responsive web design, PHP, HTML