Web design pricing

Web design and development  pricing

Investing in professional web design and web development is essential for businesses that want to present their products and services clearly and effectively. The price of web design or web development prices can vary based on the project’s complexity, the number of pages, the technologies involved, and any custom features required.

What is the price of web design and development?

At our agency, the starting price for a simple website is 499 €, for a WordPress CMS website 599 €, while the web design price for an e-commerce website starts at 799 €. But let’s be honest – the final web development price depends heavily on your specific needs, goals, and requirements.

The bigger and more complex the project, the higher the cost of web design and development. If you need more pages or advanced features such as an online store, booking system, or membership area, that increases the investment. Building a simple site for a local service provider is very different from creating a corporate platform with dozens of products and integrations with external systems.

For example, if your company offers a wide range of products, it means extra time for uploading content, optimizing images, testing, and fine-tuning. On the other hand, if you’re just starting out and need a basic presentation website, the process is simpler, faster, and more affordable.

Cheap vs. expensive websites: what’s the real difference?

At first glance, the difference seems obvious – the price. However, when you look deeper, you’ll see that the real value lies in the quality, security, and results a website delivers.

Cheap websites, often priced around 200 €, are usually built from pre-made templates. While they may appear like a quick and affordable solution, they typically come with significant limitations. The design often looks generic, the features are minimal, and crucial elements like SEO optimization and security measures are usually missing.

A professionally developed website, on the other hand, delivers far more. It’s a complete solution built with a clear strategy. Everything from the design to the functionality is tailored to your users and business objectives. It’s faster, more secure, and optimized for search engines, which improves Google rankings and boosts conversions. On top of that, reliable support and ongoing maintenance mean fewer worries and more time to focus on growing your business.

Although it might seem more expensive upfront, this kind of investment pays off in the long run. Not only through better visibility in search engines but also through genuine business value. Ultimately, the real question isn’t “how much does it cost” but “what do you actually get in return.”

Before you begin – what do you really want from your website?

Before you even ask, “what’s the web design price,” pause for a moment and think about what you actually want to achieve.

Is your goal to increase sales? Strengthen your brand? Enable online orders, or simply provide information to potential clients? Having clear objectives helps you know what to ask for and helps us deliver exactly what you need without unnecessary costs.

Equally important: consider your budget. You don’t need to know the exact number down to the last euro, but having a rough figure makes it easier to tailor the solution to your possibilities. It’s not about how much you spend, but about what you get in return.

Not every web development project is the same. Some websites are like a simple flyer – clean, brief, and informative while others are as complex as full-scale web applications.

First step: defining the scope:

  1. How many pages do you need
  2. What’s their purpose – presentation, sales, blog, contact?
  3. How much content is already prepared?

Every additional feature whether it’s a contact form, gallery, live chat, booking system, or online payments  increases both complexity and cost.

There are no hidden surprises; everything is discussed and explained upfront before development begins. That way, you know exactly what you’re getting and why it’s worth the price.

Primjeri izrade web stranica

Factors that affect web design cost

Type and size

The first step is identifying the type of website you need:

  • A basic presentation website with just a few pages
  • A blog or a content-driven portal with regular updates
  • A complex web shop with integrated payments
  • A web application with custom features like booking or memberships

The more advanced the functionality, the higher the web development price. This isn’t about “inflating costs”  it reflects the actual hours of design, development, testing, and integrations.

Professional and responsive design

Design isn’t just about looking good. A well-crafted web design guides visitors through the content, keeps them engaged, and encourages action – whether that’s a call, a purchase, or a sign-up.

Unique visuals, animations, special effects, or interactive elements require additional time and expertise, which naturally affects the web design price.

Also, keep in mind that most people browse websites on mobile devices rather than desktops. That’s why all of our designs are fully responsive, meaning they adapt seamlessly to every device. While that can slightly raise the cost, it significantly boosts reach and conversions.

SEO optimization

A website that doesn’t show up on Google might as well not exist. That’s why SEO optimization is an integral part of every serious web development project.

It includes:

  • Technical optimization (speed, structure, metadata)
  • Content creation with relevant keywords
  • Proper use of headings, subheadings, and image alt tags

All of these steps increase your chances of being found by the right people at the right time.

High-quality content (copywriting)

You could have the most beautiful web design in the world, but if the copy isn’t clear or compelling, visitors won’t stick around. Writing for the web is more than just putting words together – it’s about knowing your audience, using the right language to spark interest, and weaving it all into a story that appeals to both users and search engines.

Keywords are carefully integrated, but always in a natural, persuasive way. That’s how your website not only looks professional but also works effectively to bring in leads.

Additional features

Some extras can truly transform your website. Consider:

  • Online payment systems
  • Booking calendars
  • Live chat support
  • Integrations with tools like CRMs or marketing platforms

Each of these adds complexity and requires extra development and testing, which impacts the web development price. However, if these features are essential to your business, the investment quickly pays off by streamlining operations and improving conversions.

CMS integration

If you plan to update your website regularly, integrating a CMS like WordPress is a must. It lets you manage your site’s content without technical skills, so you can add new text, images, or products whenever you want keeping your website fresh and relevant without needing a full-time developer.

Multilingual websites

If you’re targeting customers in other countries, a multilingual site can be a game-changer. While it involves extra work  translations, design adjustments, and additional SEO optimization it opens the door to new markets and clients.

Of course, the web design price increases with the number of languages, but the opportunities it unlocks often make it well worth the investment.

Web services price list 2025

Simple website development

If you don’t need frequent content updates, a simple website is the perfect solution. It usually contains 5–6 pages, including a Homepage, Products and/or Services, About Us, and Contact. Our solutions help you present your products or services professionally and impressively.

What is included in price:

  • Content writing and publishing
  • Premium stock photos
  • Professional photo editing
  • SEO optimization
  • Attractive and modern web design
  • Responsive design for desktop, laptop, tablet, and smartphones
  • Mobile-friendly web pages
  • Custom number of pages based on your needs
  • Engaging photo galleries and sliders
  • Website analytics tracking via Google Analytics
  • Google Search Console integration
  • Multilingual support
  • Interactive Google Maps integration
  • Open-source software
  • SSL certificate

PRICE STARTING FROM 499 €


WordPress CMS Website Development prices

WordPress CMS platform gives you the freedom to manage your website content yourself. It’s ideal for business websites, blogs, and online portals because you can easily update content without coding knowledge.

What’s included:

  • Content creation and publishing
  • Premium stock photos
  • Professional photo editing
  • SEO optimization
  • Responsive design for all devices
  • Google Search Console setup
  • Google Analytics traffic monitoring
  • Social media integration
  • Galleries and sliders
  • Contact form and Google Maps

WordPress Features:

  • Simple content management
  • Low maintenance needs
  • Advanced user management
  • Flexible number of subpages
  • Wide choice of modules and add-ons
  • Built-in blog/news module
  • Multilingual support
  • SSL certificate

PRICE STARTING FROM 699 €


Web shop development prices

Our web development solutions for online sales give you full control over your business. With our WooCommerce-based web shops, you can easily manage promotions, coupons, shipping options, and payments.

We also provide advanced analytics tools to help you better understand your customers and fine-tune your sales strategies.

Web shop features:

  • Easy product management
  • SEO optimization
  • Unlimited number of products
  • Attractive, user-friendly design
  • Product filtering and sorting
  • Flexible and secure payments
  • Shipping price setup
  • Payment gateway integration for secure transactions
  • Performance tracking with Google Analytics

PRICE STARTING FROM 799 €

Cijena razvoja web stranica

Multilingual websites

    We offer content integration for additional languages on your web design or web development projects. Translation services are not included in the price.

Our multilingual setup includes:

  • Language settings configuration
  • Adjusting site structure for multiple languages
  • Adding hreflang tags for language and geographic targeting
  • Adding titles, descriptions, and image alt tags for each language
Web straniceWeb shopovi
1 additional languagefrom 150 €fromfrom 400 €
2 additional languagesfrom 300 €from 700 €
3 additional languagesfrom 450 €from 900 €
4 additional languagesfrom 600 €from 1100 €
More than 4 languagesprice on requestprice on request

The cost of adding content in extra languages depends on the total number of subpages.

Website maintenance

  • Our maintenance plans keep your web development project running smoothly and securely:
  • Technical support (system updates, plugin updates, backups of content and databases)
  • Content updates (adding new materials, text changes, photo replacements, and more)
  • Writing new posts for news or blogs

PRICE 30 € / hour

Social media marketing

We help you create and manage your company profiles on platforms like Facebook, Instagram, and Google My Business to increase brand awareness and attract new clients. With our strategies, your business will gain more visibility, and your products and services will capture the attention of more potential customers.

PRICE from 350 €/month (depending on the number of social networks and weekly posts)


Google Ads campaigns

We offer the setup and management of Google Ads campaigns to ensure your ads reach the right audience using keywords relevant to your industry. Campaigns can be targeted by interests, location, age, and gender to deliver the best possible results.

CAMPAIGN SETUP PRICE: from 100 €
MONTHLY MANAGEMENT PRICE: from 100 €/month


E-mail marketing

A newsletter is a powerful marketing tool that companies and organizations use to share valuable and relevant information with their customers and subscribers via email.

  • Newsletter design and setup
  • Management of email campaigns
  • Subscription form integration on your website
  • Detailed statistics and insights
  • Automated email sequences
  • Responsive email template design
  • Mailing list management
  • Performance reports

PRICE: from od 70 €

Web usluge naše tvrtke

Special offer

We have prepared special promotional packages tailored for different industries.
Currently, we offer packages for private accommodation offer, travel agencies, and real estate agencies.

Apartments, villas, and holiday homes

Real estate agencies

Travel agencies

CMS system for self-managing contentCMS system for property managementCMS system for self-managing content
Information about each accommodation unitAdvanced search (by type, location, price, and other parameters)Detailed description of each tour
Google mapEasy property entryTour itenary
Photo galleriesIntegration with Google Maps and OpenStreetMapBooking form
Multilingual supportPhoto galleriesGoogle map
SEO optimizationSEO optimizationSEO optimization
Availability calendarMultilingual supportMultilingual support
Integration with social mediaProperty comparison featureIntegration with social media
PRICE from 599 €PRICE from 799 €PRICE from 899 €

Insieme j.d.o.o. is not subject to VAT in accordance with Article 90, Paragraph 2 of the VAT Act.

Frequently asked questions about the price of website development

Is SEO optimization included in the price?

Onsite SEO optimization is included in the price of all our projects. This involves adjusting certain elements on your website so that search engines can better understand the content and structure of your website. The price does not include off-page SEO optimization such as building links from other websites (eg blog articles) and marketing on social networks.

What is the price for a domain and hosting?

We offer support in acquiring a domain and hosting services, and we can also guide you in selecting and setting up services tailored to your requirements. The annual registration fee for .com, .net, .org, and .eu domains is roughly €12.
Regarding hosting, an NVMe hosting plan that includes 15 GB of storage is priced at approximately €65 per year.

 

What are the payment methods?

50% of the amount is paid in advance before the start of the project, i.e. installation of the system on the customer’s server. The remaining 50% is paid upon completion of the project. More complex projects can be paid  by stages of development.

Why is web maintenance important?

By the term website maintenance, we mean changes and supplementing the page with new content. In addition to the content update service, we also offer our clients a technical maintenance service that includes system upgrades, plugins and backup of your site, as well as optimization for faster website performance.
These services are not mandatory but they are highly recommended.

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