Web design pricing

Web design pricing

Web design and development is essential for the better business results. The cost of creating a website depends on several factors, but investing in it is key to the long-term success of the company. It helps attract the target audience, increase your brand presence online, and improve product or service sales.

How much does a website cost?

When you make the decision to develop new or redesign existing pages, you are probably curious about the cost, or what is the precise price of creating web pages. In our agency the starting price for presentation websites is 499 €, for CMS websites it’s 599 €, while starting price for web shop development is 799 €.

The cost of website development is not predetermined because the expenses vary depending on your specific needs, and each project has its own unique requirements.The final price is influenced by several factors, such as the number of subpages, features, and additional options.

For instance, a company with a large number of products will require more work compared to a small business that is just starting out. Therefore, it is logical that the development costs will be different for these two business models.

Before you start, set clear goals for yourself. What do you want to achieve with your website? Increasing sales, improving your brand, or something else?

It is important to determine the project goals and budget so that you can choose the best solution. This approach will help you better understand your target audience and tailor the content and features of the website to their specific needs.

Once the basic size of the project is determined, the next question to consider is the features. Will the website have complex functionalities like an online store, booking system, or membership? Each additional item increases the complexity of the project and therefore the overall costs.

Would you like a personalized quote for website development?
Feel free to call us at +385 91 300 30 12 and talk to us. You can also contact us via the form or email to discover what we can do for you. If you want to learn more before requesting a quote, just keep reading!

Creating content for website

All our packages include complete care for your development –  content writing, digital image processing, and optimization. Just send us your texts and photos via email, and leave the rest to us, so you won’t waste precious time setting up content as we’ll take care of it for you.

For those with limited time for regular content updates, we offer website maintenance services. We tailor all content to meet your specific requirements and preferences, seamlessly integrating it into a modern and user-friendly website design.

Additionally, we can send you a quick-fill survey via email, helping us accurately determine the cost of your project based on your responses.

Unique approach to each client

Web development holds a crucial position in achieving success and garnering recognition on the internet. In today’s competitive landscape, it is crucial not only to draw visitors to your website but also to retain them and convert them into loyal clients.

Irrespective of your industry, we offer complete transparency regarding project pricing and an approach customized to each client and project. Our objective is to ensure your online presence promptly and within a specified budget.

We acknowledge the importance of providing clear information about the costs of website development and additional services. Regardless of your requirements, we commit to full transparency, eliminating hidden fees or unwelcome surprises. Our pricing is accurate and transparent, offering you a clear understanding of what to expect.

Recognizing that every client has unique needs and preferences, we approach each project with care and attentively listen to your requirements. Our aim is to assist you in making informed decisions that meet all your needs.

Understanding the critical importance of a timely online presence, our team guarantees the development of your website within the agreed-upon timeframe. Rest assured, we are dependable partners you can rely on, regardless of your business sector.

Website development cost factors

web development

Type and size

The first crucial point is the type of website you want to create. Building an HTML page, a simple blog, or a presentation website will be less demanding and therefore more cost-effective compared to developing a complex web shop.

The cost of website development also depends on the number of sub-pages you want. Smaller websites with only a few sub-pages will be cheaper, while websites with several dozen sub-pages will require more time for development. In most cases, agencies determine the price based on the number of sub-pages.

High-Quality Web Design

Website design plays a important role in attracting users and creating a first impression, as nearly 90% of visitors will leave a website if the user experience (UX) is poor.

Professional web design ensures that your website provides the best possible user experience and converts visitors into customers. A unique, brand-aligned web design can enhance recognition and the value of your website. If you desire high-quality and aesthetically appealing design or custom graphic elements, it will require additional effort and resources.

Responsive web design

Responsive web design allows the website to adapt to different screen sizes, meaning designers must carefully plan and adjust various versions of the site for desktops, laptops, tablets, and mobile devices. While this can increase the costs of design and website development compared to traditional design, it improves the user experience and reaches a broader audience on different platforms.


If you want to maximize your investment in website development, it’s wise to add search engine optimization (SEO) services. Ranking on the first page of Google search results can increase conversions and revenue, as 75% of users stay on the first page and do not spend time exploring other pages.

Content writing

Text writing for the website plays a crucial role in attracting and maintaining visitor interest. Well-written texts not only inform your target audience about products or services but also improve SEO.

Writing for a website requires an understanding of the target market, keywords, and content optimization for search engines. Quality texts help build trust among visitors, encourage action, and contribute to the success of your business.

Additional components

Additional functionalities like online payments, availability calendars, or chat service integrations can also significantly impact the cost of your web project.

It’s essential to consider which specific additional features are necessary for your website to meet your business needs and goals. The project’s cost will be determined based on the complexity and scope of these additional functionalities.

CMS integration

Integrating a content management system (CMS) like WordPress allows website owners to update content quickly and easily. CMS integration enables efficient content management without the need for deep technical knowledge. The cost of integration depends on the chosen CMS platform and complexity but is usually affordable.


If you plan a website with multilingual content, it’s important to note that this will affect the project’s cost. Additional costs include translations and adapting content for each additional language you want to include. Integrating multiple languages requires extra time and resources, increasing the overall budget for website development.

SSL Certificate

One of the key elements of website security is the SSL certificate. The cost of an SSL certificate can vary depending on the type and service provider. Free SSL certificates, such as those offered by Let’s Encrypt, are available for most websites.

However, for a high level of security and user trust, many companies opt for paid SSL certificates. The prices of paid certificates range from tens to several hundred euros per year, depending on the certificate type and security level.

Web services price list 2024


Web design prices

Presentation websites

his type of website is ideal for those who don’t require frequent content changes. Presentation websites typically consist of 5-6 subpages, including the Home page, Products & Services, About Us, and Contact.

The solution we provide offers an efficient way to inform clients about your services and products, while the design can be fully customized to meet your specific needs.

Our service package includes:

  • Writing and posting texts
  • Digital photo processing
  • SEO optimization
  • Custom web design
  • Responsive web design
  • Mobile-friendly pages for smartphones
  • Flexible number of subpages according to your requirements
  • Creating attractive photo galleries and sliders
  • Tracking visit statistics using Google Analytics tools
  • Multilingual support
  • Contact forms
  • Interactive Google map
  • Use of open-source software
  • Providing SSL certificates for secure communication on the website

PRICE starting from 499 €

WordPress CMS websites

WordPress is content management system (CMS) is a system for independently editing website content, designed for those who want to regularly or occasionally update their content. Through the CMS, you can edit texts, upload photos, or add new articles and updates. It’s an ideal solution for business websites, blogs, and online portals, allowing clients to update content without the need for programming knowledge.

With this system, you can manage various additional options such as editing prices, occupancy calendars, web chat, user management, and their roles.

We offer a range of services, including:

  • Writing and posting texts
  • Digital processing and posting of photos
  • SEO optimization of the website
  • Custom design according to your specific needs
  • Responsive web design
  • Mobile-friendly pages for smartphones
  • Integration with social media for audience interaction
  • Creating attractive photo galleries and sliders
  • Contact form
  • Google map

Features of the CMS system:

  • Simple entry and content management
  • No need for regular maintenance, as you can independently edit content
  • Advanced user management and access at different levels of administration
  • Intuitive user interface for easy use
  • Flexible number of subpages according to your requirements
  • Operation similar to using any word processing program
  • Administrative hierarchy for precise management of different administrators
  • A large number of developed modules and add-ons to extend functionality
  • Advanced management of media files
  • Module for a blog or news for updating with the latest information
  • Visitor commenting capability
  • Multilingual support
  • Use of open-source software for transparency and adaptability
  • Providing SSL certificates for secure communication on the website

PRICE starting from 599 €

Web shop development

Websites for selling products or services online are flexible web shop solutions for selling physical products, digital downloads, services, or accommodations.

Through our web shop solutions based on the WooCommerce platform, you have complete control over your business. On this platform, you can easily manage promotions, coupons, delivery and payment methods, and use advanced analytical tools to better understand your customers and tailor your sales strategies.

Functionality of the ecommerce platform:

  • Easy administration for adding new and modifying existing products
  • SEO optimization
  • Unlimited number of products, categories, and variations
  • Attractive and flexible design
  • Product search
  • Filtering and sorting of products
  • Option to set delivery prices for different regions
  • Various modules and add-ons for additional functionalities
  • Order and statistics tracking
  • Various payment methods
  • Option to integrate Payment Gateway for secure card payments
  • Import and export of products via .CSV file
  • Statistics tracking with Google Analytics tool

PRICE starting from 799 €

Social media marketing

Creating and managing your company’s profiles on social media platforms such as Facebook, Instagram, TikTok, YouTube, and Google My Business to increase brand awareness and attract new clients.

PRICE starting from 149/month € (depending on the number of social media platforms and the number of posts per week)

Google Ads

Opening a Google Ads account for advertising, setting up and managing PPC campaigns on the search and display network. Your ads are displayed based on keywords relevant to your business, and you can target the audience based on interests, geographic location, age, and gender.

SETUP PRICE: from 100 €

CAMPAIGN MANAGEMENT PRICE: from 70 € per month

E-mail marketing

Service include:

  • Newsletter creation
  • Managing email campaigns
  • Integration of a newsletter subscription form on your website
  • Detailed statistics
  • Automated email messages
  • Responsive template design
  • Managing the recipient list
  • Reports

PRICE starting from 70 €

Cijena razvoja web stranica

Additional web services

Multi language websites

Adding content to a website in additional languages. Translation service is not included in the price.

  • Setting language parameters
  • Adjusting the site structure for multiple languages
  • Adding hreflang attributes for languages and geographic targeting depending on the user’s language
  • Setting titles, descriptions, alt tags for each language


  • Websites from 150 € per additional language
  • Web shops from 350 € per additional language

Website Maintenance

  • technical maintenance (CMS updates, plugin updates, content and database backups)
  • content updates (adding new materials, text changes, photo alterations)
  • writing new texts for news/blog

Price 20 € / hour

For clients with frequent maintenance needs, we offer packages with more favorable prices.

Hours per month Price
3 hours 50 €
5 hours 75 €
10 hours  130 €
Cijena razvoja web stranica

Special offer

We have prepared packages at special promotional prices. Currently, we offer packages for:
advertising private accommodation, tourist agencies, real estate agencies.

Websites for apartments, villas and vacation homes Websites for real estate agencies Websites for tourist agencies (excursions and transfers)
Content Management System (CMS) CMS system for real estate Content Management System (CMS)
Information about each accommodation unit Advanced search (by type, location, price and other parameters) Detailed description of each tour
Google map Easy entry of properties Itinerary
Photo gallery Integration of Google Maps and OpenStreetMap Reservation form
Multilingual support Photo gallery Google map
Facility occupancy calendar Multilingual support Multilingual support
Connecting the site to social networks Comparing properties Connecting the website  to social networks
Price from 499 € Price from 699 € Price from 799 €


Insieme j.d.o.o. is not in the VAT system in accordance with Article 90, paragraph 2 of the Value Added Tax Act

Frequently asked questions about website development prices

Is SEO optimization included in the price?

Onsite SEO optimization is included in the price of all our projects. This involves adjusting certain elements on your website so that search engines can better understand the content and structure of your website. The price does not include off-page SEO optimization such as building links from other websites (eg blog articles) and marketing on social networks.

What is the price for a domain and hosting?

The price of  .net, .org and .eu domains is  €10/year.  The hosting price is around €20 per year for packages for SSD packages with 2 GB of space, or €7/month for NVMe packages with 15 GB of space, which we recommend at web stores.

What are the payment methods?

50% of the amount is paid in advance before the start of the project, i.e. installation of the system on the customer’s server. The remaining 50% is paid upon completion of the project. More complex projects can be paid  by stages of development.

Why is web maintenance important?

By the term website maintenance, we mean changes and supplementing the page with new content. In addition to the content update service, we also offer our clients a technical maintenance service that includes system upgrades, plugins and backup of your site, as well as optimization for faster website performance.
These services are not mandatory but they are highly recommended.