Choosing an SEO strategy is better to start as early as possible, preferably in the course of web development.
How to develop an SEO strategy to overcome your competition in Google and other search engines? SEO is not only about achieving a better result in the search, but also about providing a better experience to visitors.
With that, ask yourself the question “Did the person who typed a query in Google search get a relevant answer?”
To provide a positive user experience and generate leads through search, you need to do more than target keywords. It is necessary to understand the intent of visitors and offer them content that offers solutions to their queries.
Technical optimization – these are those activities that you do on the site to improve SEO, but are not related to the content of the page itself. This includes setting up permalinks, structured data, page experience overview, paths.
Onsite SEO – all actions related to the content on the website being relevant and providing an excellent user experience. This includes targeted keywords in content, new content input, blogs
Off page optimization – includes all activities taken outside of your website to improve search results. The main activity is creating backlinks.
They can be made in a “natural” way, that is, without any actions on the part of the site owner. For example, a link to an article that someone liked on your page.
Manual links are those that have been acquired through deliberate activities. For example ask customers to link to your site or ask a celebrity to share your article.
Self-created links are links to your website that were created by posting on a forum, directory, blog comment, etc.