SEO – Search engine optimization

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The primary objective of SEO (Search Engine Optimization) is to enhance the ranking of your website on search engines, leading to increased traffic. This process involves a combination of analytical, creative, and technical strategies aimed at improving the visibility of your website in organic search results.

By implementing effective SEO techniques, you can attract more unpaid traffic to your site. Search engines serve as the primary source of traffic, directing relevant visitors to your website who are actively seeking what you have to offer.

It is crucial for search engines to discover and index your site’s content. If your site goes unnoticed or fails to be indexed by search engines, you will miss out on valuable opportunities to attract visitors.

To ensure optimal search engine visibility, it is essential to establish a robust website architecture, select appropriate keywords, and implement clear navigation. These efforts contribute to a seamless indexing process, thereby improving your website’s performance in search engine results.

All our projects are SEO optimized for all the most important internet search engines. Some of these projects are among the first search results on the Google search engine when using phrases or keywords that are the default goal of SEO.

Ranking factors

In its guidelines, the world’s most popular Internet search engine Google lists several key factors that every website should have:

  • unique and rich content
  • compelling and useful content
  • simple and accurate page titles (title)
  • Sitemap (sitemap)
  • using the “description” meta tag
  • use of headings and subtitles (heading)
  • tagging structured data
  • organizing the website hierarchy
  • using breadcrumb navigation
  • promoting the website through Google local search (creating a Google My Business profile)

Strategy development

Choosing an SEO  strategy is better to start as early as possible, preferably in the course of web development.

How to develop an SEO strategy to overcome your competition in Google and other search engines? SEO is not only about achieving a better result in the search, but also about providing a better experience to visitors.

With that, ask yourself the question “Did the person who typed a query in Google search get a relevant answer?”

To provide a positive user experience and generate leads through search, you need to do more than target keywords. It is necessary to understand the intent of visitors and offer them content that offers solutions to their queries.

SEO components

Technical optimization – these are those activities that you do on the site to improve SEO, but are not related to the content of the page itself. This includes setting up permalinks, structured data, page experience overview, paths.

Onsite SEO – all actions related to the content on the website being relevant and providing an excellent user experience. This includes targeted keywords in content, new content input, blogs

Off page optimization – includes all activities taken outside of your website to improve search results. The main activity is creating backlinks.
They can be made in a “natural” way, that is, without any actions on the part of the site owner. For example, a link to an article that someone liked on your page.

Manual links are those that have been acquired through deliberate activities. For example ask customers to link to your site or ask a celebrity to share your article.

Self-created links are links to your website that were created by posting on a forum, directory, blog comment, etc.

SEO optimization of a website includes the following processes:

  • Competition research, current situation assessment and keyword analysis
  • Planning and choosing a strategy that includes what content will be placed on the website, building backlinks and managing social networks
  • Implementation is the phase when previously made decisions are applied to the website itself
  • Monitoring of visits, ranking on search engines. Preparation of reports according to which further activities will be assessed
  • Maintenance is the phase in which all major or minor problems are immediately corrected

Anatomy of search results

Google’s search results consist of paid ads and organic search results. Depending on the entered keyword, a maximum of four paid ads will appear at the top. Below that, Google displays organic results, and depending on the query, additional elements such as images, videos, maps or Knowledge Graphs can be displayed.

Although it may seem at first that so many elements are pushing organic search results to the bottom, SEO is still very important. Google currently displays 8.5 billion search results every day. Organic search accounts for a significant part of those results. Although you have some investments in SEO optimization, every visit that comes from organic search is free for you.

seo alati

SEO is an extremely complex process. It is important to collect as much data as possible and do thorough research.

Using Google Search Console, you can get data on user behaviour and traffic data. By analysing this data, you can find out various information about your audience and which sub-pages are the most visited.

Focus on user experience and the patterns you discover through user behaviour reports. Over time, your SEO investments will lead to increased traffic and conversions.