When we started the website development project for Protinus, a distribution leader in the HoReCa sector, we knew we needed to create something beyond a standard web shop. We needed a platform that would elegantly showcase their wide range of products, from disposable utensils to table decorations, while simplifying the ordering process for professional buyers.
We opted for an innovative approach by combining the best of both worlds – the clarity of an online store and the simplicity of a catalog. WordPress and WooCommerce provided us with the perfect foundation for this vision, enabling us to create a system that is both robust and flexible.
We’re particularly proud of how we redesigned the standard purchasing process. Instead of a classic checkout page, we implemented a custom inquiry system that better suits the B2B nature of the business. This allows clients to easily mark products they’re interested in and send direct quotation requests, which is especially useful for larger orders and special requirements.
Each category has a clear structure that enables quick product location. Detailed product descriptions, quality photos, and technical specifications help buyers make informed decisions.
The responsive design ensures the platform functions equally well on all devices, which is particularly important for hospitality professionals who often place orders on the go. Loading speed and simple navigation were our priorities as we know how valuable time is in the HoReCa sector.
The website is optimized for search engines (SEO) to help potential buyers easily find Protinus when searching for HoReCa equipment and materials. We implemented industry-relevant keywords and ensured technical optimization that improves Google visibility.
Today, Protinus’s website is more than just a catalog – it’s an efficient tool that simplifies the procurement process for HoReCa professionals. The combination of a clear catalog and inquiry system has proven to be the ideal solution, as confirmed by the increased number of inquiries through the platform.
This transformation of traditional B2B business into the digital age demonstrates how smart website development can significantly improve operations and make life easier for both suppliers and buyers. The result is a modern, efficient platform that serves as a bridge between Protinus’s extensive product range and their professional clientele, setting new standards in B2B e-commerce functionality.
Technologies: WordPress CMS, WooCommerce, responsive web design, PHP, HTML.