When Transfersplit Dalmatino, a renowned transportation service provider in Dalmatia, sought our assistance in redesigning their website, we knew an exciting challenge lay ahead. This company, known for its reliability and service quality, deserved a strong internet presence that would reflect their expertise and dedication to clients.
We are proud to have contributed to Transfersplit Dalmatino’s growth and success, and we look forward to future challenges in the world of web design and website development.
At Iniseme, we approached the task with enthusiasm, aware of this project’s importance not only for our client but also for the numerous travelers who use their services daily. The goal was not merely to refresh the site’s appearance but to create a digital interface that would simplify the transfer booking process and provide users with all necessary information in an elegant and intuitive manner.
We drew inspiration from Dalmatia’s rich landscape and Transfersplit Dalmatino’s long-standing tradition of providing top-notch transportation services. We wanted the new website to serve as a virtual bridge between travelers and their destinations, just as Transfersplit Dalmatino connects people with the most beautiful locations along the Adriatic coast.
For this dynamic website, we chose WordPress as our core platform. WordPress provided us with the flexibility and scalability needed for this project. Additionally, we used PHP for backend functionalities and SQL for database management, ensuring a robust and reliable site structure.
Two key plugins we implemented were Fusion Builder and WP Rocket. Fusion Builder allowed us to create custom page layouts with a drag-and-drop interface, significantly speeding up the design process. On the other hand, WP Rocket played a crucial role in optimizing page performance, improving loading speed and overall user experience.
Knowing that Transfersplit Dalmatino targets an international market, we implemented bilingual functionality. The site is available in Croatian and English, significantly expanding the client’s reach. This feature not only improves the user experience for foreign visitors but also positively impacts SEO results across different markets.
During the redesign, we paid special attention to creating a clean, modern, and intuitive interface. Navigation was simplified, and content was organized to guide visitors through the “conversion funnel” towards the booking form. We also ensured that the design was responsive, providing a seamless experience across all devices – from desktop computers to mobile phones.
Page loading speed was one of our priorities. Using WP Rocket, we implemented advanced caching techniques, CSS and JavaScript minification, and lazy loading of images. These optimizations not only improved the user experience but also positively impacted the site’s SEO ranking.
Furthermore, we conducted thorough on-page SEO optimization, including meta description optimization, page titles, and URL structure. We also implemented schema markup to help search engines better understand the site’s content.
The website redesign for Transfersplit Dalmatino represents a prime example of how modern web design, combined with carefully selected technologies, can transform a company’s digital identity. Through this project, Iniseme once again demonstrated its expertise in creating web solutions that not only look great but also deliver measurable business results.
Technologies: WordPress, responsive web design, multilingual functionality